2 posts tagged “telkomsel”

The good thing is Telkomsel (50%+ market share) is not jumping the price war bandwagon... sort of...

But they might feel the heat a bit, especially in the lower end segment. So recently promoted is "call for 2 minutes and get 3 more minutes free" for Kartu As (low-end prepaid).

Attractive? Probably not so, compared to XL. Let's say for 5-minute on-net call, Telkomsel charges Rp 20/sec x 120 sec (the next 180 sec is free) = Rp 2400/5-minute; while XL charges Rp 600 sampai puassss.

Anyway, they also launched a promo for post-paid subscribers.

• free minute for on-net, up to 60 minutes (T&C applies, I think depends on your monthly usage)
• free "You've Got Mail" feature (Rp 15.000/month)
  
• free TelkomselPoin bonus (kind of credit card reward points/frequent flyer miles)
  

A bit difficult for Telkomsel. They are the market leader, dominant position. Need to plan their moves carefully, so that they are not violating anti-monopoly / anti-trust / fair-competition acts/laws.

Meanwhile, Telkomsel is playing a different game... this is a branding/image campaign - emphasizing that Telkomsel is committed to nation's development, "supporting the Government to serve Indonesia in various aspects of life"

Telkomsel - Rabiah