2 posts tagged “promo”

If you want to push data usage, what would you do? Eliminate the barriers of entry: modem price, price of BlackBerry handset, notebook ownership, and price for the subscription.

XL is promoting some new bundles - this week is Jakarta's Computer Expo time:

• Modem HSPA (yes, they market it as HSPA, not HSDPA) bundling:
  
• Rp 1.5mil (US $170) with an option for 0% 12-month installment
• including 3-month free data subscription (250 MB quota), worth Rp 300k
  
• 12-month contract
• BlackBerry 0% 12-month installment (priced quite competitively), with 3-month free subscription
• Notebook bundling, Rp 5mil and you get:
  
• Quantel 10.2" notebook: link
  
• Free modem
• Free 3-month data subscription (1 GB quota), worth ~Rp 750k
• 12-month contract
• XL introduced a small data subscription package (expensive if you calculate the per MB charges), Rp 10k for 10 MB and Rp 25k for 25 MB.
  

The good thing is Telkomsel (50%+ market share) is not jumping the price war bandwagon... sort of...

But they might feel the heat a bit, especially in the lower end segment. So recently promoted is "call for 2 minutes and get 3 more minutes free" for Kartu As (low-end prepaid).

Attractive? Probably not so, compared to XL. Let's say for 5-minute on-net call, Telkomsel charges Rp 20/sec x 120 sec (the next 180 sec is free) = Rp 2400/5-minute; while XL charges Rp 600 sampai puassss.

Anyway, they also launched a promo for post-paid subscribers.

• free minute for on-net, up to 60 minutes (T&C applies, I think depends on your monthly usage)
• free "You've Got Mail" feature (Rp 15.000/month)
  
• free TelkomselPoin bonus (kind of credit card reward points/frequent flyer miles)
  

A bit difficult for Telkomsel. They are the market leader, dominant position. Need to plan their moves carefully, so that they are not violating anti-monopoly / anti-trust / fair-competition acts/laws.