2 posts tagged “marketing”

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Is this NTS?

Jan 15, 2008
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Just spot this in the newspaper last Saturday, 12 Jan. Interesting, could it be NTS? (Who else? They are the last to launch...)

This ad says: "Meet the one who gives you 90% discount, and doesn't go half way..." I think this is aimed at Telkomsel -- colored in red and the "half" word is associated for Telkomsel's half Rupiah per minute...

Operator Ad - is this NTS?

Then this ad followed yesterday... "You don't need to talk for one hour to get the 'untung' / benefit..."

Aimed squarely at Esia -- colored in green (Esia's corporate color), attacked their pricing policy (Rp 2.000 credit after one hour of phone call) and used deliberately the word 'untung' (Esia's tag line "Memang Untung Pake Esia").

Operator Ad - Is this NTS

So far their pricing strategy seems to be:

low price (90% discount)
per second/per minute billing
flat-rate, no hidden charges or term & conditions

Let's see what's next, what will be their actual products / value add services, distribution methods, branding & promotion tactics, differentiation strategies, churn strategies, customer acquisition tactics.... :-)

Digital Playzone

Oct 16, 2007
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Another marketing event by Nokia Indonesia that apparently aims to promote N81 that "change the digital entertainment." The event itself looks like a game in which 5 persons participate; 2 celebrities and 3 "technoholic" (gadget freak? No pun intended). Application is open for being chosen as the lucky three. So if you qualify as technoholic, send your stories, photo, and video. As this is a contest, nice prizes are avail. First winner gets N81-8GB, 40 mil money (about €3000) and several others Nokia accessories. Website? www.nokia.co.id/digitalplayzone