NTS Ad? This time is for Hutch...
This time is aimed for Hutch... Black background, certain font type, "Mau" and aimed at Hutch still limited coverage.
On one hand it is beneficial to be the last in the market. You can learn what are your competitors weakness and exploit everything... If you can have your "God Box" or in this case the service.
But I'm still trying to figure out how do they want to position themselves.
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