Is this NTS?
Just spot this in the newspaper last Saturday, 12 Jan. Interesting, could it be NTS? (Who else? They are the last to launch...)
This ad says: "Meet the one who gives you 90% discount, and doesn't go half way..." I think this is aimed at Telkomsel -- colored in red and the "half" word is associated for Telkomsel's half Rupiah per minute...
This ad says: "Meet the one who gives you 90% discount, and doesn't go half way..." I think this is aimed at Telkomsel -- colored in red and the "half" word is associated for Telkomsel's half Rupiah per minute...
Then this ad followed yesterday... "You don't need to talk for one hour to get the 'untung' / benefit..."
Aimed squarely at Esia -- colored in green (Esia's corporate color), attacked their pricing policy (Rp 2.000 credit after one hour of phone call) and used deliberately the word 'untung' (Esia's tag line "Memang Untung Pake Esia").
So far their pricing strategy seems to be:
- low price (90% discount)
- per second/per minute billing
- flat-rate, no hidden charges or term & conditions
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