Journey in Mobility: Thrive or Survive?

Happy birthday...

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If you want to push data usage, what would you do? Eliminate the barriers of entry: modem price, price of BlackBerry handset, notebook ownership, and price for the subscription.

XL is promoting some new bundles - this week is Jakarta's Computer Expo time:

• Modem HSPA (yes, they market it as HSPA, not HSDPA) bundling:
  
• Rp 1.5mil (US $170) with an option for 0% 12-month installment
• including 3-month free data subscription (250 MB quota), worth Rp 300k
  
• 12-month contract
• BlackBerry 0% 12-month installment (priced quite competitively), with 3-month free subscription
• Notebook bundling, Rp 5mil and you get:
  
• Quantel 10.2" notebook: link
  
• Free modem
• Free 3-month data subscription (1 GB quota), worth ~Rp 750k
• 12-month contract
• XL introduced a small data subscription package (expensive if you calculate the per MB charges), Rp 10k for 10 MB and Rp 25k for 25 MB.
  

The good thing is Telkomsel (50%+ market share) is not jumping the price war bandwagon... sort of...

But they might feel the heat a bit, especially in the lower end segment. So recently promoted is "call for 2 minutes and get 3 more minutes free" for Kartu As (low-end prepaid).

Attractive? Probably not so, compared to XL. Let's say for 5-minute on-net call, Telkomsel charges Rp 20/sec x 120 sec (the next 180 sec is free) = Rp 2400/5-minute; while XL charges Rp 600 sampai puassss.

Anyway, they also launched a promo for post-paid subscribers.

• free minute for on-net, up to 60 minutes (T&C applies, I think depends on your monthly usage)
• free "You've Got Mail" feature (Rp 15.000/month)
  
• free TelkomselPoin bonus (kind of credit card reward points/frequent flyer miles)
  

A bit difficult for Telkomsel. They are the market leader, dominant position. Need to plan their moves carefully, so that they are not violating anti-monopoly / anti-trust / fair-competition acts/laws.

Intensifying the price war... Indosat strikes back at XL. Position themselves as "no t&c" which is an irony for XL (previously known as no term and conditions).

To reiterate the recent campaign. They put this one full page in Kompas Minggu.

IM2 Prepaid

Well, not the first technically, because Telkomsel has already lauched 3G/HSDPA service for its Simpati Prepaid. But they are different, Indosat charges the service by volume, while Telkomsel by minute.

The website is not too informative, unfortunately.... http://www.indosatm2.com/index.php/services/indosatnet/prepaid3g. Probably if I download the PDF, I'll understand more. But do I have to download a PDF file and read it through? Why don't put the necessary information in the website.

Probably I'd better call the customer service.... (and put on hold for a couple of hours while they're searching for the correct person to explain the service...)

Today XL formally launched the "Rp 0,00000...1" campaign (link). There's a big change however - probably due to strong criticism; the long zero's is no longer mentioned. Instead the ad now says "lowest rate to all operators, guaranteed" and "Rp 600 sampai puasssss" (translation: all you can eat).

Probably this is to attack Fren "Rp 700" Promo.

Rephrase: XL 0,00000...1

Wait a moment... is it Rp 600 to all operators or only on-net? Of course you have to read the fine prints to understand what they really doing AND to find that they misled people.... again... :-)

Six hundred rupiah is for on-net (between XL subscribers), and only between 23:00 - 10:59 in Jabotabek. For other case, good luck... still pretty low, but they are different rates:

• basically they give free call after a certain seconds - depends on where you are and what time the call is made
  
• there's a positive thing: for Sumatera, NTT, Ambon, Papua, it is even lower -- free after 30 seconds (so practically Rp 300 all you can eat).
• NTT, Ambon and Papua even enjoy this free-after-30-sec longer: 19 hours, from 23:00 - 18:00 WIT (or 21:00 - 16:00 WIB), great!

• 0 - 2 minute: Rp 25/sec
• 3 - 10 minute: free
• >10: Rp 10/sec

Secondly, I am wondering, whether this applies to my post-paid subscription? Probably not.

Meanwhile, Telkomsel is playing a different game... this is a branding/image campaign - emphasizing that Telkomsel is committed to nation's development, "supporting the Government to serve Indonesia in various aspects of life"

Telkomsel - Rabiah

More zeros than you...

Indosat website is down (from my LAN) at this moment so no further details :-)

On Saturday, I spotted another shocking one-third page ad... XL (translated) said that "timed calls are now outdated!"

XL Flat Rate Ad - Teaser

On the next page came this:

XL Flat Rate Ad - Inside

Basically they kind of capped the off-net call rate to Rp 3000,- per call. Flat rate, all you can eat. Of course there are terms and conditions.... (More when I found the details on their website).

Update

Yes, it is capping the call rate, kind of. After a certain minute, depending on the time of day, the call cost you Rp 0.00000...1 per sec (or practically FREE).

For on net calls, here's the T&C:

• Rp 10/sec for the first NNN seconds, then...
  
• 23:00 - 10:59, free after 60 sec.
• 11:00 - 18:59, free after 120 sec.
  
• 19:00 - 22:59, free after 180 sec.
  

For off-net calls, I still don't get it, the press release seems confusing (is it free after 2, 3, 4, or 10 minutes?):

Untuk telepon antara operator, pengguan XL bebas juga tetap dapat menikmati manfaat telepon sampai puas (Rp 0,00000...1 atau setara gratis) setelah menit ke 2 – 10. Adapun tarif di menit pertama adalah Rp 25/detik dan setelah 10 menit Rp 10/detik. Tarif di atas sudah termasuk PPN dan berlaku di Jabodetabek, Jawa Barat, Jawa Tengah, DI Yogyakarta, Jawa Timur, Bali, Lombok.

http://www.xl.co.id/Korporat/Ruang_Media/Siaran_Pers/XL_bebas_Tetap_Termurah

Guess I have to wait until they got a decent explanation.